...when it's not funny?
Hmm... What's more offensive: the sexist message or the awful advertising?
I found this ad through a CBC article I read this morning and I, in total CreComm mentality, was more offended by the awful advertising strategy than I was by the actual message.
This ad is a part of a campaign for a condo project in Calgary, which is geared towards 20-something men. Another ad created by the same company reads:
"A $20,000 down payment is easier than scoring on a four-minute 5 on 3. And way, way easier than scoring with your waitress." (I wonder if this ad also has an image of a headless body stuffed with stereotypical manly objects)
We've been talking a lot about target audiences in advertising class lately, and I understand the importance of appealing to specific audiences. However, we've also learned that a good advertisement shouldn't alienate other audiences. Does this condo company intend for this to be a "men-only" building? Because their awful jokes and are setting them on that path...
Will Knoll discovered the ads at a bar and then posted them on the internet where they created a huge uproar. I'll leave you with my favourite quote from the CBC article:
"I probably wouldn't want to end up in a building with people who thought it was a fantastic ad," said Knoll.
I agree Will Knoll, I agree.